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Fanocracy - 304 Pages
18 Years+, 304 Pages, A bold guide to converting customer passion into marketing power
PRODUCT DESCRIPTION
Key Features:
- A bold guide to converting customer passion into marketing power
- Encourages reading as a hobby
- Provokes thinking and imagination skills
Product Description:
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation.
Specifications:
Brand - Publisher
Title - Fanocracy
Type - Knowledge Books
Age - 18 Years+
Language - English
Number of Pages - 304 Pages
Format - Hardcover
Author - David Meerman Scott
Publisher - Portfolio
Publishing Date - 7 January 2020
Items included in the package:
1 BookProduct ID:2e9acae7ab561
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